Current Projects
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Cracking the Code: Millennial Science Engagement A three-year, collaborative research project with KQED, a public media organization serving the San Francisco Bay Area and funded by the National Science Foundation.. In this project, we will apply research on both science communication and the role that interest, motivations, behaviors, identity, and values play in informal science learning to evaluate and develop science media content, so that media producers and other science communicators can advance best practices for engaging diverse, millennial audiences in a dynamic media landscape.
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Seeking Science on YouTubeYouTube is the second most popular website and search engine in the world. People can search for information that is presented visually as opposed to textually. This presents interesting opportunities and challenges for the field of science communication!
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The Alternative Beliefs ProjectWho believes in a Flat Earth? A lot more people than you think...
Survey 1 Report - Conspiracy Beliefs and Science DenialSurvey 2 Report - Flat Earth on YouTubeSurvey 3 Report - Third Person Effects (Censoring YouTube) |
